Craig Heyne

Hello, I'm

Craig Heyne

Empowering Brands with Digital & Social Media Strategies

Social Media Strategist & Content Creator

As a social media executive, I thrive on creating strategies that capture attention and deliver results. I've successfully grown large online communities, crafted engaging content, and led impactful influencer campaigns. I'm passionate about leveraging social media to champion meaningful causes and foster a diverse, inclusive community.

Content Creation

High-Impact Content Strategy

I led a team of content strategists, executing weekly shoots with actors, influencers, and celebrities to create up to 300 assets weekly for all Relatable brands. Each brand received a tailored content strategy, optimized for high engagement and community building across 35 channels. My work included developing unique strategies, ensuring engaging and effective content, and fostering a collaborative environment to drive continuous innovation.

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Influencer Campaigns

Executed a Seven-Figure Influencer Budget

I managed an extensive network of in-house influencers, executing marketing campaigns that supported both launch and evergreen titles. Key initiatives included:

Scratchpad pro

#Scratchpadpro

40M Views

4K % Sales Lift

Sold out!

New Phone Who Dis?

#Newphonewhodis

200M Views

300% Sales Lift

#1 on Amazon!

What Do You Meme?

#Whatdoyoumeme

75M Views

400% Sales Lift

#1 on Amazon!

Menstruation Crustacean

#menstruationcrustacean

2M Views

60% Sales Lift

Sold out!

Product Launches

Go-to-Market Strategies

I developed and executed go-to-market strategies for new games and titles in emerging markets for the Relatable brand.

Strategic Campaigns: From Social Buzz to Market Success

From concept to market domination, I expertly launched new products and penetrated new markets through strategic go-to-market and social media campaigns for leading brands in the entertainment and toy industries. By managing high-profile partnerships with well-known industry players, I ensured maximum visibility and engagement for our products. My comprehensive approach drove impressive sales and sustained growth, solidifying our brands’ market presence.

Ahoy Matey!

Launched “What Do You Meme Family: Spongebob Edition” with Paramount. Best seller at Walmart, Target, and Amazon, driving significant revenue and expanding market reach.

Comfort Food Craze

Launched Relatable’s first plushie line, Emotional Support Pals. Achieved viral success on TikTok and reached #1 in Toys and Games on Amazon, significantly boosting brand visibility and sales.

Memes for the Fam

Launched Relatable’s first family product, “What Do You Meme Family.” Achieved #1 in Toys and Games and became the top SKU for the company. Successfully expanded market share into the family games category.

New Era of Wellness

Launched Relatable’s Happy Helpers, marking the brand’s expansion into Health and Wellness. Went viral on TikTok, secured the #1 spot in heating pads, and became a best seller at Walmart.

Squishmallow Success

Partnered with Jazwares to launch Happy Helpers: Squishmallows, the first-ever Squishmallows heating pads. The product went viral on TikTok and sold out quickly on TikTok Shop, creating a major buzz and driving significant sales.

Classic Fun, Modern Twist

Expanded Relatable’s Buzzed brand with “Buzzed Hook and Ring,” modernizing classic drinking games. Achieved best-seller status at Walmart, driving significant engagement and sales growth.

Party Reboot

Launched “Buzzed Refresh,” an exciting new version of Relatable’s popular drinking game. This revitalization turned a regressing product into a hit, successfully growing the audience and re-engaging customers, leading to a significant boost in sales.

‘For You’ Product

Released “What Do You Meme TikTok Edition” in an exciting partnership with TikTok. The game quickly achieved best-seller status on Amazon, significantly broadening our market share and rapidly growing our Gen Z customer base.

ABOUT ME

I am an internationally published poet, award-winning public speaker, and parent to a three-year-old Aussie Shepherd. In 2018, I began growing an audience as an influencer and quickly amassed over 1 million followers. (You can read more about it HERE). In my free time, I enjoy going to concerts, taking photos, and writing to my friends.